Countdown sale

A banner with a live countdown to a deadline, over a background image.

Setting it up

End date and End time set the deadline. The countdown runs down to it and then shows the Expired message.

The time you enter is read in the visitor's timezone

The date and time are not fixed to your store's timezone. They are read as wall-clock time wherever the visitor happens to be.

Set the end to 23:59 and a customer in London sees it end at 23:59 London time, while one in Dhaka sees it end at 23:59 Dhaka time — six hours apart in real terms.

For a promotion that reads as "ends at midnight, wherever you are", that is exactly right and needs no thought. For a deadline tied to something you actually do — a dispatch cut-off, a stock release — it will mislead international customers, and the wording should say which timezone you mean.

Label, Heading, Description, Button label and Button link cover the text.

The expired message

Set it. A countdown that reaches zero and keeps showing the old offer is worse than never having run one — it tells visitors your store is not maintained.

Better still, put a reminder in your calendar to remove or update the section when the sale ends. The expired message is a safety net, not a plan.

Background

Background image sits behind the content, with Overlay opacity darkening it so the text stays readable.

Enable parallax effect makes the image drift as the page scrolls.

Using it honestly

A countdown works because it is true. A deadline that resets every week teaches returning customers to ignore it, and takes the rest of your store's claims with it.

Use it for genuine deadlines — a sale that really ends, a shipping cut-off before a holiday, a limited run.

Settings

Section settings

Content

Setting	Type	Default	Notes
Label	Text	Best deals of the week!	—
Heading	Text	Season's biggest sale — 25% off pro tools.	—
Description	Multi-line text	Save big on our best-selling chainsaws, trimmers and mowe…	—
Button label	Text	Shop the sale	—
Button link	Link	—	—

Countdown

Setting	Type	Default	Notes
End date	Text	2026-12-31	Format: YYYY-MM-DD
End time	Text	23:59:59	Format: HH:MM:SS (store timezone)
Expired message	Text	This sale has ended.	—

Background

Setting	Type	Default	Notes
Background image	Image	—	—
Overlay opacity	Slider (0–90 %)	60	—

Parallax animation

Setting	Type	Default	Notes
Enable parallax effect	Checkbox	On	Enable parallax animation for the background image

Padding

Setting	Type	Default	Notes
Padding top	Number	—	Adjust the top padding for this section. If left empty, the global section padding will be used by default.
Padding bottom	Number	—	Adjust the bottom padding for this section. If left empty, the global section padding will be used by default.